GSM RETAIL GROUP
Leaders in Supply Chain Solutions
GSM Retail has four generations of experience in design, innovation and manufacturing quality electrical products. Our pillars of Sourcing, Compliance, Brand, Innovation and After Sales Support drive our focus to deliver excellence to our clients.Learn More
The GSM Retail family has been working with leading retailers to connect consumers with innovative electrical products for generations.
Since it’s conception by electrical industry stalwarts, the Gerard Family, in 1968, GSM Retail has acquired or established world-class electrical brands including: Mistral, Chief, Bellini, Magnavox, Gardenglo, Linda, Ringgrip and Taller.
Our mission is to be your partner of choice in providing end to end management of all your sourcing and supply chain needs.
GSM Retail provides a broad range of electrical products to our partners, through building strong customer relationships, reliable systems and over 100 years of industry experience. It is our dedicated and transparent approach that has seen us become the trusted sourcing and supply chain manager of many major retailers.
GSM Retail upholds a strong value set of initiative, accountability, passion, empathy, respect and loyalty.
The Gerard family has cultivated quality electrical brands that have transcended four generations in the electrical industry. Beginning In 1920, Alfred Gerard created the “clips all” size adjustable conduit fittings. Alfred pioneered in the industry, creating the world-renowned ‘Clipsal’ brand.